I'm a Designer and Art Director working across fashion, sport, and lifestyle. I specialise in brand identity, art direction, and the visual systems that give brands a world to live in.

My work sits at the intersection of culture and execution. I think about how a brand communicates, how it shows up, and how it holds together across every touchpoint. That means identity, direction, motion, and digital working as one system rather than separate deliverables.

I collaborate with founders, studios, and design-led teams who want work that feels considered and built to last. Every project starts with perspective and ends with something that has presence.